My name is Jenny Melissa Rodriguez and as confusing as it is, I go by both Jenny & Melissa as a first name. Sometimes I even get confused as to what I go by. I co own my business, Pure Life, with my amazing boyfriend Dustin. We're partners in business, life, & crime and we handcraft all our pieces. I was born and raised in Arizona and I absolutely love it here. Dustin was born and raised in Long Island, New York and moved here when we was about 10 years old. I think Arizona is a perfect mixture of everything- amazing local business', food and not to mention, beer! I dabble in a bit of marketing for a local magazine so I am always working/running around Phoenix! When I am not working I try and spend as much time as I can with my family and close my close friends. You will usually find me at a local eatery enjoying some delicious food and drinks!
I currently live in Mesa, Arizona with my lovely boyfriend Dustin and our two pets Tuffy who is a Shih Tzu-zu poodle, and Miro who is a kitten we rescued at a local shelter. Both of these little munchkins keep us occupied and they always give us something to laugh about!
Why did you start this Etsy business & why do you love it?
My Etsy business all started from a small project my boyfriend- Dustin asked me to help him with. Dustin was working at a Phoenix based advertising agency at the time and needed some unique jewelry for a photo shoot. He asked me if I could help create some nice jewelry pieces and I was totally on board to help out! I had always had a knack for creating jewelry, even as a kid I remember selling bracelets and different pieces to my mom’s friends and co-workers, just so I could make some money before Christmas time.
After the photo shoot I had actually sold a couple pieces to the owner of the clothing company. I felt pretty confident at that point and thought about taking this "hobby" a step forward in the right direction. I went to Etsy and created my site and soon enough orders kept coming in and it bloomed from that moment on.
What is your favorite piece that you make?
I wish I could pick a specific piece to choose as my favorite but all my designs are near and dear to my heart! I do have specific pieces I enjoy making such as long beaded necklaces and anything involving wirework and/or beautifully colored stones/gemstones/minerals/crystals. My absolute favorites stones are Turquoise and Chrysoprase.
Where do you get your inspiration?
Hmm I would have to say I find a lot of my inspiration in nature, urban surroundings, fashion, art, music and my cultural background. I also am inspired by color a lot. I really like to create new color combinations and see how I can incorporate those into my work. Overall, I like to create pieces that make women feel beautiful & powerful!